I’m a Los Angeles-based creative producer who builds audiences. I lead production pipelines that deliver the assets that define premium brands as lifestyle signifiers and cultural icons.

Currently leading creative and content direction for the world’s #1 DJ brand, I translate product specs into digestible pieces for product launches and the ‘always-on’ programming that keeps social communities engaged day-to-day.

The systems I’ve built brought large-scale projects in-house, reducing overhead costs per campaign and scaling the budget for more consistent, purposeful output. That takes trust from my boss’s bosses, high morale among my collaborators while we’re all knee-deep, and a personal drive to innovate on what’s been done before.

When I’m not on set, writing a budget proposal for the next project, or giving feedback on the last, you can catch me daydreaming about video games I don’t have time to play or manifesting gettin’ good at snowboarding and surfing this season.